Hasbro is an American toy company, founded in 1923. Hasbro is the distributor and manufacturer of Beyblades in Portugal, the United States, Canada, and all other countries in the world except for Asian countries such as Thailand, Japan, China, Hong Kong, South Korea, etc. They host tournaments along with other things. Hasbro is also famous for producing other products such as the Transformers toyline, My Little Pony, board games such as Monopoly and many more. They are one of the most popular toy companies in the world, alongside Mattel.
Hasbro changed many of the Beyblades name for the North American and Worldwide audience. Most of these changes were due to either censorship of words such as "Hell", and simpler names for younger people.