Proncipal Shinoda is a tall man with grey hair and mustache. He is wearing glasses, white shirt with brown tie and green-white jacket.
Principal Shinoda is very encouraging of Beybladers like Valt and is proud to let him start a BeyClub at the school. He is also very adamant about order, as he made Valt and Rantaro clean up the gym's storage room after Valt accidentally knocked some sporting equipment over.
Principal Shinoda is very pround of Valt's growth in Beyblade sport, but sometimes he doesn't like Valt making troubles.
Principal Shinoda likes Aiger 's growth in Beyblad sport, but Principal Shinoda is afraid of Aiger's training machine.